Stuart Bruce is internationally recognised as PR futurist who is a pioneer in modernised public relations and corporate affairs. Stuart’s primary areas of expertise are PR strategy, corporate communication, communications measurement and evaluation, public affairs, crisis communications, digital and social media and digital transformation including the selection and implementation of public relations technology – PRtech, CommsTech and MarTech.
Stuart is the founder and managing consultant of Stuart Bruce Associates, a public relations consultancy specialising in crisis communications and reputation management. SBA provides PR consultancy support for crisis communications planning, reputational risk and issues management, crisis communications training, media training, live crisis communications management and support.
Stuart is also the founder of Purposeful Relations, a digital transformation consultancy for public relations, communications and corporate affairs. Purposeful Relations’ CommsTransform™ platform audits PR and communications teams to create a digital transformation roadmap for people, processes and products. It helps PR and communications teams to choose, buy and implement PRTech, CommsTech and MarTech to make them more effective.
He has advised and trained hundreds of PR professionals from more than 40 countries around the world. Clients he has advised and/or trained include: Google; Rolls-Royce; PA Consulting; the UK Cabinet Office; the Ukrainian Prime Minister’s Officer and Cabinet Office; Tourism Ireland; Frontex (the European border agency); Office of the President of the European Parliament; Du Pont; Office of HRH Prince Ali Bin Al Hussein; FIFA Vice President for Asia; Bayer CropScience EMEA; Bank of England; NHS; Metropolitan Police; Human Resources Development Fund of the Kingdom of Saudi Arabia; Kazakhstan Media Centre; King Abdullah University of Science and Technology (KAUST); American University of Beirut; Office of the Prime Minister of Brunei; Skanska and Total.
Chartered public relations professional
He is a chartered public relations practitioner and fellow of the Chartered Institute of Public Relations (CIPR) and served as a board director from 2017-19. He is a fellow of the International Association for the Measurement and Evaluation of Communications (AMEC). Stuart is a member of the Public Relations and Communications Association (PRCA) and sits on its national council.
Stuart Bruce sits on the Global Executive Committee of the World Communications Association, which organises the annual Davos World Communication Forum. He is a regular speaker in Davos and has chaired two of its regional conferences and its annual WCF summit in Davos.
Public relations academic
He is a visiting lecturer at Leeds Beckett University where he teaches post-graduate public relations, corporate communications and public affairs on the joint international MA/MSc programme with Hanze University of Applied Science, Groningen in the Netherlands. He is also a visiting lecturer at the Rotterdam School of Management at Erasmus University. Stuart teaches the CIPR professional diploma and trains delegates on CIPR training courses. He has also lectured on the future of political communications at the prestigious Moscow State University.
Before becoming an independent PR adviser Stuart Bruce was the founder and managing director of one of the UK’s first specialist online PR and social media agencies, which he grew in less than three years to become a PRWeek Top 150 PR Consultancy, ranking 22 in the Top 40 Digital Consultancies league table. Under Stuart’s leadership the PR agency worked for clients such as Sony Mobile, Unilever, PayPal, HSBC, First Direct, Carlsberg, GlaxoSmithKline, Discovery Channel, Philips, SunGard and the NHS.
Stuart has also worked at the highest levels in politics as director of strategy and communications for Andy Burnham’s Labour Party leadership campaign in 2010, after successfully performing the same role for Alan Johnson in the deputy leadership elections in 2007 when he ran one of the world’s first Twitter political campaigns.
Stuart Bruce was one of the world’s first PR bloggers and started his PR blog in 2003 and it is consistently ranked as one of the world’s top PR blogs.
He is a co-author of Share This: The Social Media Handbook for PR Professionals and Share This Too: More Social Media Solutions for PR Professionals contributing chapters on modernised media relations, digital public affairs and social CSR. He also co-authored with Professor Ralph Tench a paper for the Quadriga University of Applied Sciences in Berlin on Online Strategies and Organisational Communications. Stuart has also contributed to several ebooks including The Business of Blogging and My PRstack: A practical guide to modern PR tools and workflow.
He regularly speaks at international PR conferences and is an experienced awards judge for awards such as CIPR, AMEC and PRovoke Media’s prestigious international SABRE awards. He was the Jury Chair for the Global Davos Communications Awards in 2021. He also regularly appears in print and broadcast media commenting on outlets such as Al Jazeera and France 24.
Stuart was listed in the PRWeek Power Book of the UK’s most influential PR people from 2007 to 2011. In 2013 Stuart was presented with the Outstanding Contribution to Social Media Award at the annual Social Media Communications Awards.
How Stuart Bruce can help you
If you’d like to book Stuart to speak at a conference, provide comments or interviews for the media, or talk to him about how he can provide consultancy and training to help your public relations, public affairs, corporate communications and social media then please get in touch.